McGospel Fest: A Match Made in McHeaven
I constantly notice what corporations sponsor and who they consider to be their target markets. I’m even more fascinated by how they attempt to reach those audiences. It’s the marketing geek within me, I guess. Anyway I saw a pretty good marketing marriage that made me guffaw: McDonald’s Gospel Fest, a talent competition featuring choirs, steppers, praise dancers, soloists, gospel rappers and gospel poets, singing groups, and gospel comedians.
The sponsorship really speaks to McDonalds’ core demographic of low income minorities. Sponsorships such as these exist to leave consumers thinking “McDonald’s is doing good for my community” instead of “damn po’ quality food makin’ black folk everywhere fatter than Miss Jenkins (but you didn’t hear that from me)”. And then people wonder why this country has an obesity problem… McDonald’s Gospel Fest will be held on Sunday, July 13th at the Prudential Center in Newark, NJ (AKA car theft capital of the world).
$@bs
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BRIAN on 05.26.2009
I really don’t care for McDonalds all that much and after reading this I don’t think I’ll be eating there anymore. What is Macdonalds doing for me and my community? What about celebrating White history month? or is that every month besides February?
The $@bs on 05.26.2009
LOL – like the saying goes: Every day is White History Day. (ok, I might have made that up)
Kevin on 05.26.2009
Whoohoo! White history month. I’ve gotta break out the Stars & Bars now. YEEEEHAWWWW
kathy chi on 05.26.2009
well McD is one of those uber world wide corporations that make the world even fatter in develop nations, and yet does nothing in those countries that need food.. pathetic… but i have sinned and had a happy meal… i am weak
The $@bs on 05.27.2009
Sometimes when I get home very drunk, I stop by the 24 hour McD’s and then try to hide the evidence from myself b4 morning sobriety. Two hints: don’t throw out the evidence in your own house and don’t even bring home so much as a napkin…