McGospel Fest: A Match Made in McHeaven
I constantly notice what corporations sponsor and who they consider to be their target markets. I’m even more fascinated by how they attempt to reach those audiences. It’s the marketing geek within me, I guess. Anyway I saw a pretty good marketing marriage that made me guffaw: McDonald’s Gospel Fest, a talent competition featuring choirs, steppers, praise dancers, soloists, gospel rappers and gospel poets, singing groups, and gospel comedians.
The sponsorship really speaks to McDonalds’ core demographic of low income minorities. Sponsorships such as these exist to leave consumers thinking “McDonald’s is doing good for my community” instead of “damn po’ quality food makin’ black folk everywhere fatter than Miss Jenkins (but you didn’t hear that from me)”. And then people wonder why this country has an obesity problem… McDonald’s Gospel Fest will be held on Sunday, July 13th at the Prudential Center in Newark, NJ (AKA car theft capital of the world).
$@bs
